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Brix = the amount of sweetness in a given solution measured in degrees expressing the porportion of sugar to each 100 gr. of total fluid; Used in winemaking by growers to measure the amount of sugar in the grapes.

Chicks = We're girls of a certain age with a sense of adventure, a passion for wine, a vibrant curiousity to learn more and a drive to exchange ideas, share tips and find out what you have to say about how wine flavors your experience.

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08 May, 2009

The Importance of being Earnest! - WBC Scholarship Post

Last year, even though I was practically handicapped by jet lag, I met so many interesting people who have become sources of fun, wisdom and inspiration that I am counting the hours until this year's events. I am extremely lucky that while 2009 is not going to win any gold medals, everything is going pretty smoothly over at Chez Liza.

I know that is not the case with everyone. But the WBC is such an important event for wine bloggers, as soon as I found out about the scholarship program I jumped in with both feet to help. Even volunteering to act as treasurer and getting all crafty cobbling together blog badges and T-shirt decals. Why? Because helping someone who might otherwise have to sit out this year means someone with a lot of passion around wine, writing and adventure gets to come. Different perspectives are an invaluable aid in learning about how the moon looks on the other side of the world. Someone not like me can bring a fresh perspective to the most tired topic. I am very much looking forward to seeing friends at the WBC, but am just as excited by the prospect of meeting new people.

Our committee spent quite a bit of time focusing on what donations can provide back to the community. One reason is that by helping to sponsor someone to attend we help ourselves too. The wineries and business focused contributors might fund someone who will someday make a vital connection for them, become an invaluable employee someday or just be their biggest booster. Connections are important. And in the world of one-to-one marketing enabled by social media, everyone is more than important. We're necessary! So, if you are able to give, please click and contribute. Maybe you can sell something on eBay and repurpose an item sitting around gathering dust so that a deserving blogger will get a chance to brighten us all a little. And, in doing so , you will earn the privelege of getting to iron on your very own t-shirt patch. So whether you are planning to be a "Naughty Wine Minx", say "Screw it More Wine!" or delicately advise eBob, plan to enhance your T-Shirt statement with a lovely I Donated! patch. Hand made with love by a BrixChick!

PS: If you are a blogger in need of a scholarship, please click on the same link to apply!
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